Responding to Science News Coverage: From Corrections to Celebration

This was originally written as part of a series on helping scientists effectively work with journalists. You can check out all the installments in a pay-what-you-can ebook. And, of course, there’s more to learn at the online course.

This installment covers what to do after an interview. Science coverage is no longer a series of news clips. It’s an ongoing conversations in which journalists, scientists, audiences and editors are participating. In this chapter, I share best practices for asking for corrections, amplifying good coverage and understanding the distinctions journalists make between factual accuracy and the angles and context they use to shape a story.

 


Also published on Medium.

About the Author Aaron Huertas

Aaron Huertas is a science communicator and public relations professional who lives in Washington, DC.

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10 comments
Four Things Scientists Should Watch Out for During Media Interviews – Science Communication Media says last year

[…] “dos” for effective interactions with reporters. The next post tackles what to do after an interview. Links to these posts, including video versions, are also on the online […]

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Rocky says last year

49 minutes to respond – really?

Recently a reporter emailed us about a story, with “urgent” in the subject line, but no other indication of a deadline. Our response required clearance through external lawyers, so it took us a few hours to get our act together.

The reporter published the piece 49 minutes after sending the email, specifically noting that we had not responded.

I was astonished. Should I be?

How should we respond (or not)?

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    Aaron Huertas says last year

    Hey, Rocky – Wow. Yeah, that’s a pretty short-time frame as I think the journalist him or herself would acknowledge, too. If I had to guess, interactions like that sometimes stem from editors asking reporters to give a source a try before deadline. In any case, I like reporters to text or call in addition to an email just in case I’m away from my desk or in a meeting if they truly need something urgently. I suppose all you can do at this point is ask them to give you more time or a better heads up in the future. I think journalists can also make it clear when they’re writing on tight deadline by saying a source did not “immediately respond for comment” as opposed to writing that they “did not respond.” If they’re doing a story that’s going to include updates, they should be willing to include whatever response you’re able to contribute. I see some bloggers who write on very tight deadline note that they’re going to include updates in their story, which is another way to approach things and shares some aspects of how wire service writers sometimes work. Thanks for sharing. That’s certainly a deadline speed record for the books! One other thought: maybe there’s an outside chance there’s a time zone difference involved??? That really is very little time!

    Reply
Five Ways Scientists Can Conduct More Effective Interviews – Science Communication Media says last year

[…] should consider before an interview. You can also read about pitfalls to avoid, and what to do after an interview. Links to these posts, including video versions, are also on the online […]

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Janessa says last year

Heck of a job there, it ablsluteoy helps me out.

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D’oh! How Science Communicators Can Responsibly Deal with Mistakes – Science Communication Media says 8 months ago

[…] written before about what to do when a journalist gets something wrong. But what about when a researcher or an institution is the one at fault? Mistakes happen, after […]

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